Hyped Vol.1| Nike Rift

Hyped Vol.1| Nike Rift

by We Are Nue, 4 August, 2015

In 1996, Nike Running was his first foray into the world of footwear with the introduction of a hybrid model between sneaker / sandal called Nike Air Rift. Despite being a little hyped model at the time, he attracted a very special audience who understood the beauty of the new silhouette.

Inspired, first in efficient barefoot style of Kenyan distance runners and its international dominance of the discipline; as well as the topography of the failure of the Great Rift Valley (Kenya), this model represents a break in the classic conception of the concept shoe.

Today, with the re-interpretation that market is suffering from the classic models of the 90s, the Nike Air Rift is re-launched keeping intact its particular glory.

 

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