From WE ARE NUE | STUDIO we are proud to share with you the result of the last work done by us. From our studio, and thanks to the involvement of an incredible team of collaborators, we have created Iamnue´s Spring - Summer 16 Campaign.
For the Creative Direction of this Campaign, in WE ARE NUE | STUDIO, we have taken as a starting point, the strict lifestyle in Amish communities; representing a break of culture in the traditional groups and their consequent adaptation to social rules established nowdays.
After a period of contact with the habits and rules of what they call “English life”, the young Amish required to decide which way to go; if the austerity of their communities or the opening to a completely opposite life, unknown for them, giving up his religion, his family and his existence as they know. This phase is called Rumspringa.
Through this vision, Iamnue offers essential garments that are perfectly adapted to the demands of contemporary man.
Creative Direction: WE ARE NUE | STUDIO
Photography: Jorge Pérez Ortiz
Stylism: WE ARE NUE | STUDIO
Hair & Makeup: Bello Minarai