by Sandra G. Cimadevila, 26 April, 2016

Since WE ARE NUEwe have managed to bring Iamnue SS16 “Rumspringa Collection” at the Dutch city of Amsterdam.

ETQ was founded in 2010 in Amsterdam, driven by the mindset to eliminate the unnecessary and focus its main purpose solely on quality and design of the products it self. Today these principles matured into a selective range of luxury hand made footwear, men’s wear and accessories with its own flagship store that lives up to the essentialism that which. Since yesterday, it has a representation of the most iconic garments of Iamnue.

Etq store is the next chapter of the ETQ philosophy, a multi brand concept store with a strong focus on everything that is essential. Featuring unique brands that shares the same discipline for quality and design.

Iamnue_Stockist_ETQ Iamnue_Stockist_ETQ Iamnue_Stockist_ETQ

The 320m2, two-story historic building has a spacious setting, with large swathes of concrete in multiple shades of grey and slender white steel furniture, creating an impressive, yet minimal space, that integrates seamlessly with the ETQ identity.

Studio Jos Van Dijk, is responsible for the project’s concept, design and execution, which previously Nike, Scotch & Soda and Precinct 5.

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